UX Research
Ethnographic Discovery
True understanding happens in context. This service places your product into the hands, environments, and moments of your customers to reveal how they actually use it, not just how they say they do. By capturing real-life behaviors, we uncover hidden needs, overlooked friction, and untapped opportunities to create experiences that truly resonate.
What We Offer
We turn field insights into tangible tools your teams can act on. From observation reports to visual maps, you’ll gain the evidence and clarity needed to inspire confident design and strategy.
We turn field insights into tangible tools your teams can act on. From observation reports to visual maps, you’ll gain the evidence and clarity needed to inspire confident design and strategy.
We turn field insights into tangible tools your teams can act on. From observation reports to visual maps, you’ll gain the evidence and clarity needed to inspire confident design and strategy.
Our Ethnographic Discovery Deliverables Include:
Field Observation Report
Detailed documentation of user behaviors, contexts, and challenges.
Field Observation Report
Detailed documentation of user behaviors, contexts, and challenges.
Opportunity & Friction Map
Visual framework of where to act and what to improve.
Opportunity & Friction Map
Visual framework of where to act and what to improve.
Actionable Recommendations Deck
Clear, prioritized next steps for product, service, and marketing teams.
Actionable Recommendations Deck
Clear, prioritized next steps for product, service, and marketing teams.
Photo & Video Evidence Library
Real-world usage clips to inspire design and development teams.
Photo & Video Evidence Library
Real-world usage clips to inspire design and development teams.
DO THIS IF
True understanding happens in context. By seeing how people behave in real environments, you move beyond assumptions to design solutions that feel natural, relevant, and impossible to ignore.
Bridge the Gap Between Assumption & Reality
See how customers actually behave, not just what surveys say.
Bridge the Gap Between Assumption & Reality
See how customers actually behave, not just what surveys say.
Bridge the Gap Between Assumption & Reality
See how customers actually behave, not just what surveys say.
Identify Context-Driven Friction
Understand pain points shaped by environment, device, or situation.
Identify Context-Driven Friction
Understand pain points shaped by environment, device, or situation.
Identify Context-Driven Friction
Understand pain points shaped by environment, device, or situation.
Spot Hidden Usage Patterns
Capture spontaneous, unexpected behaviors that fuel innovation.
Spot Hidden Usage Patterns
Capture spontaneous, unexpected behaviors that fuel innovation.
Spot Hidden Usage Patterns
Capture spontaneous, unexpected behaviors that fuel innovation.
Design for Real-World Constraints & Gain a Competitive Edge
Create experiences competitors can’t easily replicate because they don’t have your depth of insight.
Design for Real-World Constraints & Gain a Competitive Edge
Create experiences competitors can’t easily replicate because they don’t have your depth of insight.
Design for Real-World Constraints & Gain a Competitive Edge
Create experiences competitors can’t easily replicate because they don’t have your depth of insight.
Boost Relevance & Adoption
Adapt experiences to the realities of mobility, connectivity, and surroundings. Align features and services with actual user needs and contexts.
Boost Relevance & Adoption
Adapt experiences to the realities of mobility, connectivity, and surroundings. Align features and services with actual user needs and contexts.
Boost Relevance & Adoption
Adapt experiences to the realities of mobility, connectivity, and surroundings. Align features and services with actual user needs and contexts.
PAYOFF OF THE SERVICE
PAYOFF OF THE SERVICE
When your product fits seamlessly into real life, everything changes, adoption grows, loyalty deepens, and innovation becomes both bolder and smarter.
When your product fits seamlessly into real life, everything changes, adoption grows, loyalty deepens, and innovation becomes both bolder and smarter.
Design Solutions that Fit Real Life
Ensure your product feels effortless in the environments where it’s used.
Design Solutions that Fit Real Life
Ensure your product feels effortless in the environments where it’s used.
Design Solutions that Fit Real Life
Ensure your product feels effortless in the environments where it’s used.
Increase Customer Satisfaction & Loyalty
Eliminate context-based frustrations.
Increase Customer Satisfaction & Loyalty
Eliminate context-based frustrations.
Increase Customer Satisfaction & Loyalty
Eliminate context-based frustrations.
Innovate with Confidence
Back product roadmap decisions with behavioral evidence.
Innovate with Confidence
Back product roadmap decisions with behavioral evidence.
Innovate with Confidence
Back product roadmap decisions with behavioral evidence.
Improve Market Fit & Adoption Rates
Create offerings people actually use, keep, and recommend.
Improve Market Fit & Adoption Rates
Create offerings people actually use, keep, and recommend.
Improve Market Fit & Adoption Rates
Create offerings people actually use, keep, and recommend.
Pricing Options
See your product through your customer’s eyes, in their real world.
One Time Project
What is included
Field Observation Report
Opportunity & Friction Map
Actionable Recommendations Deck
Photo & Video Evidence Library
Starting at :
+
11.5k
€
Per Project
*4-6 Weeks
*Discover Hidden Usage Patterns
*Gain a Competitive Edge
One Time Project
What is included
Field Observation Report
Opportunity & Friction Map
Actionable Recommendations Deck
Photo & Video Evidence Library
Starting at :
+
11.5k
€
Per Project
*4-6 Weeks
*Discover Hidden Usage Patterns
*Gain a Competitive Edge
One Time Project
What is included
Field Observation Report
Opportunity & Friction Map
Actionable Recommendations Deck
Photo & Video Evidence Library
Starting at :
+
11.5k
€
Per Project
*4-6 Weeks
*Discover Hidden Usage Patterns
*Gain a Competitive Edge
Expand Your Possibilities
DISCOVER WHAT SERVICE IS MADE FOR YOU
Not sure which service is the perfect fit? Reach out—we’ll guide you to the research solution that aligns with your goals and unlocks real impact.