UX Research
User Personas & Archetypes
Real understanding begins with seeing your customers as people, not just data points. Our User Personas & Archetypes are built from real research, revealing motivations, needs, and behaviours that guide smarter product, service, and marketing decisions, now and in the future.
What We Offer
Personas aren’t just documents; they’re decision-making tools. Evidence-based profiles and frameworks that give your teams a focus on who to solve your customer pains.
Personas aren’t just documents; they’re decision-making tools. Evidence-based profiles and frameworks that give your teams a focus on who to solve your customer pains.
Personas aren’t just documents; they’re decision-making tools. Evidence-based profiles and frameworks that give your teams a focus on who to solve your customer pains.
Our User Personas & Archetypes Deliverables Include:
User Persona Profiles
Detailed documents with demographics, motivations, behaviors, and goals.
User Persona Profiles
Detailed documents with demographics, motivations, behaviors, and goals.
Archetype Framework
Broader behavior-based groupings for strategic decisions.
Archetype Framework
Broader behavior-based groupings for strategic decisions.
Persona Usage Guide
Instructions for integrating personas into design, marketing, and strategy.
Persona Usage Guide
Instructions for integrating personas into design, marketing, and strategy.
Validation Report
Evidence and methodology behind the personas.
Validation Report
Evidence and methodology behind the personas.
DO THIS IF
Know exactly who your customers are and what drives them. Make your moves beyond assumptions and build products and services that truly matter.
Unify Your Teams Around the Customer
Give everyone the same understanding of who you serve.
Unify Your Teams Around the Customer
Give everyone the same understanding of who you serve.
Unify Your Teams Around the Customer
Give everyone the same understanding of who you serve.
Create More Relevant Products & Services
Design with real user needs in mind.
Create More Relevant Products & Services
Design with real user needs in mind.
Create More Relevant Products & Services
Design with real user needs in mind.
Refine Marketing & Messaging
Communicate in ways that resonate deeply.
Refine Marketing & Messaging
Communicate in ways that resonate deeply.
Refine Marketing & Messaging
Communicate in ways that resonate deeply.
Improve Decision-Making
Base priorities on real, validated user insights.
Improve Decision-Making
Base priorities on real, validated user insights.
Improve Decision-Making
Base priorities on real, validated user insights.
Reduce Wasted Effort
Avoid building for “everyone” and focus on your highest-value segments.
Reduce Wasted Effort
Avoid building for “everyone” and focus on your highest-value segments.
Reduce Wasted Effort
Avoid building for “everyone” and focus on your highest-value segments.
PAYOFF OF THE SERVICE
PAYOFF OF THE SERVICE
When you align around your customers, everything else clicks into place. Smarter choices, deeper connections, and growth that lasts.
When you align around your customers, everything else clicks into place. Smarter choices, deeper connections, and growth that lasts.
Stay Agile
Update and adapt as customer behaviors evolve.
Stay Agile
Update and adapt as customer behaviors evolve.
Stay Agile
Update and adapt as customer behaviors evolve.
Stronger Customer Alignment
Every decision grounded in real user understanding.
Stronger Customer Alignment
Every decision grounded in real user understanding.
Stronger Customer Alignment
Every decision grounded in real user understanding.
Higher Engagement & Loyalty
Build experiences that connect on a human level.
Higher Engagement & Loyalty
Build experiences that connect on a human level.
Higher Engagement & Loyalty
Build experiences that connect on a human level.
Faster Time to Market
Clearer priorities lead to more focused development
Faster Time to Market
Clearer priorities lead to more focused development
Faster Time to Market
Clearer priorities lead to more focused development
Better Cross-Department Collaboration
A shared language around the customer.
Better Cross-Department Collaboration
A shared language around the customer.
Better Cross-Department Collaboration
A shared language around the customer.
Pricing Options
See your customers clearly. Serve them brilliantly. Define your products according to their needs.
One Time Project
What is included
User Persona Profiles
Archetype Framework
Persona Usage Guide
Validation Report
Starting at :
+
10.5k
€
Per Project
*4-6 Weeks
*Discover Your Real Customers
*Drive Value & Revenue Knowing Who They Are
One Time Project
What is included
User Persona Profiles
Archetype Framework
Persona Usage Guide
Validation Report
Starting at :
+
10.5k
€
Per Project
*4-6 Weeks
*Discover Your Real Customers
*Drive Value & Revenue Knowing Who They Are
One Time Project
What is included
User Persona Profiles
Archetype Framework
Persona Usage Guide
Validation Report
Starting at :
+
10.5k
€
Per Project
*4-6 Weeks
*Discover Your Real Customers
*Drive Value & Revenue Knowing Who They Are
Expand Your Possibilities
DISCOVER WHAT SERVICE IS MADE FOR YOU
Not sure which service is the perfect fit? Reach out—we’ll guide you to the research solution that aligns with your goals and unlocks real impact.